Starting Your Own Coffee Shop - Important Things to Know

So you're thinking about going into the coffee/tea business. Here are some insider tips and tricks of the trade that you need to know.

Whether you've got the business plan laid out or are just entertaining the idea of starting toward your dream of opening a coffee shop, there's so much more to the industry than you ever thought possible. But don't worry; I'm going to give you some tips and tricks of the trade to get you on your way to a great business in the coffee/tea world.

Espresso machines are EXPENSIVE. However, the taste of your espresso is one of the most important facets of your business and can make or break you. You don't have to go too crazy on an espresso machine, however keep in mind that this is a worthwhile investment that you don't want to skimp on. Depending on the size of the coffee shop you want, most (if not all) coffee shops can get away with having two brewheads, so you shouldn't need to purchase a machine with three. Also, if you want the true, die hard coffee fanatics, go for a traditional machine rather than an automatic. Unless you're planning on having a line out the door for hours with unseasoned baristas, you'll be able to get through the morning rush on a 2-brewhead traditional machine, and (in my opinion) makes a much better shot of espresso.

Location is very, very key for coffee shops. When searching for a home for your coffee shop, position it within the driving path of morning commuters. Morning coffee drinkers would rather wait and drink the junk coffee at work than go way out of their way to stop for a good cup. If there's a few larger businesses in your city or town, try to position your location near an intersection close by. Even better - set up a drive through window for the on-the-go workers that don't leave much time to stop.

One of the biggest revenue builders for you is going to be the sale of whole bean coffee as well as your coffee beverages. Make a big deal to your customers about what they're drinking and give them tips and tricks for brewing the same beans at home. This might mean they'll skip a few trips to your store, but a bag of beans costs way more than their three cups of coffee for the week. Most times customers will spend more on whole bean coffee if they get hooked, or introduce it to their office. All great opportunities.

Educate your customers. I can't emphasize this enough. When customers feel like they know insider, expert information about coffee or your products, they want to share that information. So they talk to their friends about what they learned at Jack's Coffee earlier that morning - FREE advertising! It makes them feel knowledgeable and gets them engaged in discovering new coffees and continuing their education.

You'll feel the urge to expand your menu to be as large as possible - something for everyone right? Try to resist this urge. Let your customers know that they can customize their beverages and definitely take into consideration any suggestions your customers give you, but don't put too much on the menu. When a menu is too large, people get overwhelmed. Often times people new to coffee will feel intimidated by a large menu of items that they aren't familiar with and this will add to the negative feeling for them. It's also helpful to list out what each item is on the menu. This might come in handy for those are aren't familiar with what a real cappuccino is!

Make sure you offer beverages other than coffee. This may seem silly to some, and a no-brainer to others, but let me explain why. I'm all about the coffee date. Coffee shops are known as a great place to get together and socialize or just sit and read. But many times they become less about coffee and more about the atmosphere. By offering items other than coffee you're ensuring that you're catering to anyone who wants to come hang out! Also, don't be shy about putting LOTS of comfy chairs and couches in your coffee shop. You can never have too much good seating for the readers and relaxers.

By Tiffany Balz